Homedics CMO Reveals 6 Major Truths About Modern Marketing
Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American…
Features February 17
Latest In: Customer loyalty
Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston
Johnny Earle always enjoyed the process of creating — even more so than the outcome. It’s the reason…
Features January 11
5 Ways Retailers Can Tackle Wavering Customer Loyalty
New research from PwC has found that three in 10 customers are more likely to try a new…
Features August 15
Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In
“Subscription commerce” was all the rage as companies like Stitch Fix and Blue Apron were riding their rocket…
Features June 24
CCS 2022: Experts Provide Lessons and Best Practices from the Great Acceleration
While some brands and retailers are still adapting to some of the new realities established by the COVID-19…
Features March 29
How Can Brands Capitalize on NFTs? VC Firm Spotlights 3 Trends
The NFT space is heating up, and brands across the retail realm are eager to show their innovation…
Features February 28
Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric
The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led…
Features February 18
Consumers are Spending. Premium Loyalty Programs can Help Luxury Brands Capitalize on it
As we emerge from the pandemic, people are ready to once again spend money on high-end items like…
Executive Viewpoints July 23
In the Wake of ‘Returnageddon’ Retailers Seek New Solutions to an Age-Old Problem
It was the kind of “-geddon” that could be seen coming from a mile away — a perfect…
Features March 2Top Stories
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