Forrester Research

The Future of Ecommerce? Stores will Actually Play a Major Role

Many industry experts commented on the speed with which retailers — even those that had been slow to embrace online sales, such…

RIC20: 50+ Sessions, 99 Speakers, Live Roundtables, Startup Innovation Labs and More

It’s easy to see why Retail TouchPoints and RetailX chose “The Big Acceleration” as the theme for the 6th annual Retail Innovation…

Email Remains Relevant In A Mobile-First World, But It Must Adapt To The Times

Email marketing may seem antiquated compared to push notifications, text alerts or influencer videos, but the channel hasn’t lost its sheen: every…

Forrester Study: Only 26% Of Companies Are B2B E-Commerce ‘Masters’

Strong, mature B2B e-Commerce capabilities bring numerous benefits to organizations. These companies can maximize the potential of digital channels and add self-service…

59% Of Shoppers Won’t Buy Items With ‘Arbitrary’ Prices

When shoppers perceive that an item’s price is unfair or arbitrary, a majority (59%) will refuse to buy the product. However, they…

Forrester Analyst: Retailers Are Still Catching Up To Customer Expectations

On the second morning of Aptos Engage 2018, held April 16-19 in Las Vegas, Brendan Witcher, VP, Principal Analyst at Forrester, took…

Walmart In Talks To Take Major Stake In Flipkart

Walmart is reportedly in advanced talks to become the largest shareholder in Flipkart, a major Indian e-Commerce company, according to CNBC. The…

Magento Commerce Acquires RJMetrics

Cloud-based digital commerce provider Magento Commerce announced that it has acquired analytics software company RJMetrics. The combined company aims to give retailers more…

Apps Still Struggling: Only 30% Of Consumers Use Them To Make Purchases

While smartphones and other mobile devices continue to increase their influence on the retail purchase process, whether the consumer is at home…

71% Of U.S. Shoppers Rely On Product Data To Make Purchase Decisions

Up to 71% of U.S. adults who research products online rely on product-focused information such as social ratings and reviews, digital data…

Take Mobile Commerce Efforts To The Next Level

New predictions from Forrester Research confirm that mobile commerce has reached a tipping point. Total smartphone and tablet transactions in the U.S….

How Kenneth Cole And Tesco Use Beacon Marketing

Innovative businesses, such as Kenneth Cole, Tesco and Aloft Hotels, are using beacon technology to create more compelling, personalized customer experiences. During…