Walmart In Talks To Take Major Stake In Flipkart

Walmart is reportedly in advanced talks to become the largest shareholder in Flipkart, a major Indian e-Commerce company, according to CNBC. The retailer could acquire an initial 20% to 26% stake before growing its share in steps, ultimately investing $10 billion to $12 billion and bringing the total to 51%, according to The Economic Times.

The deal represents a proxy battle in Walmart’s multi-front competition with Amazon, which is making its own forays into India. Partnering with Walmart would help Flipkart sell groceries online, according to Satish Meena, an analyst at Forrester Research. At the same time, Flipkart is Walmart’s “best available option” for accessing India’s retail market.

“In order to maintain the lead with Amazon, [Flipkart] needs to expand into grocery and, at the same time, maintain the gap in fashion and other categories,” said Meena in an interview with CNBC. Moving into grocery generally requires some kind of physical presence, he added, noting that a deal with Walmart could provide key leverage for this type of expansion.


Mobile is the preferred shopping platform in major emerging markets such as India, according to 3 Steps To Conquering The $4.5 Trillion Global Commerce Market. Global e-Commerce spending reached an estimated $2.29 trillion in 2017, according to eMarketer.

Featured Event

Join 5,000+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action. Use code RICE25P04 to save up to $500 on your pass!

Free Expo Pass for Retailers and Brands!
Save up to $500 on your All-Access Pass and choose from 100+ sessions with an exclusive Retail TouchPoints discount!



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: