David’s Bridal

David’s Bridal Continues Horizontal Expansion with Launch of Wedding Planning Platform

David’s Bridal is expanding into event planning with the debut of a new all-in-one wedding planning platform and vendor marketplace called Pearl by…

David’s Bridal Acquires Digital Custom Wedding Dress Design Startup

Bridal and special occasion retailer David’s Bridal has acquired Anomalie, a digital startup that helps brides-to-be plan every detail of their wedding…

David’s Bridal Targets Younger Shoppers With First Junior Dress and Gown Collection

David’s Bridal has launched its first-ever exclusive junior collection, Jules & Cleo, as the retailer prepares for large gatherings like proms, graduations…

David’s Bridal Creates Guaranteed In-Stock Bridesmaid Dress Collection

Amid ongoing product shortages and the rapid return of weddings and special events, David’s Bridal has rolled out a new dress collection…

A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

In just a few short weeks, retailX will pack a wealth of data, insights and practical advice into two days of keynotes,…

David’s Bridal Partners with The Black Tux on In-Store Shops, Omnichannel Offerings

David’s Bridal is partnering with online men’s formalwear brand The Black Tux to create a one-stop-shop experience for its customers. The exclusive…

David’s Bridal Launches Loyalty Program That Invites Whole Wedding Party to Participate

David’s Bridal has introduced its Diamond loyalty program, a tiered offering with rewards ranging from coupons to curated goodie bags to a…

David’s Bridal Implements Chatbot to Improve Messaging Traffic Management

David’s Bridal has launched a messaging-powered experience for customers led by concierge bot “Zoey.” The chatbot, which is powered by LivePerson, combines…

David’s Bridal Buys Online Resource Rustic Wedding Chic

David’s Bridal has acquired online wedding resource Rustic Wedding Chic. Maggie Lord, the founder of Rustic Wedding Chic, will join David’s Bridal…

David’s Bridal Launches 3D- and AR-Enhanced Dress Shopping Online

David’s Bridal has launched an immersive commerce experience that brings wedding attire directly into shoppers’ homes through 3D and augmented reality (AR). The…

David’s Bridal Deploys Virtual Stylists As Retailer Begins To Reopen Stores

David’s Bridal has launched a Virtual Stylist program, making 300 of its associates available to guide, inspire and personalize customers’ wedding shopping…

David’s Bridal Creates Chief Partnership Officer Position As It Aims For Product Category Expansion

David’s Bridal is continuing its turnaround efforts with the creation of a Chief Partnership Officer role, which will help the retailer maintain…

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