David’s Bridal is leveraging a range of technologies in its new “Diamonds & Pearls” store format, including interactive touchscreens powered by Shopify POS that provide shoppers with “endless aisle” access to David’s full inventory. The bridal retailer also will deploy Shopify solutions to connect all physical and digital customer touch points, from in-store shopping to at-home delivery and returns.
The new store format will feature approximately one-third of the SKUs typically found in a traditional David’s Bridal store, with the edited assortment tailored to the most on-trend styles and silhouettes.
The initial Diamonds & Pearls location, in Delray Beach, Fla. is open to shoppers and accepting appointments, and a grand opening is planned for May 29. Exclusives at this first Diamonds & Pearls location include David’s signature 8 Dress Edit; the Fall 2025 Bridal Collection; and Viola Chan Couture, from David’s Head of Couture and Design Viola Chan. Additionally, select gowns from Marchesa Couture and Marchesa Notte will be available only at this location, along with favorites from the Little White Dress collection.
David’s Bridal plans to open an additional location under the new format later this year but has not yet specified where it will be located.
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Sophisticated Curation Combined with a Modern Store Experience
“At David’s, we believe every bride deserves a magical experience — and it starts the moment she walks into one of our stores,” said Kelly Cook, CEO of David’s Bridal in a statement. “With Diamonds & Pearls, we’re taking this promise to the next level. By hand-selecting the products, brands and partners highlighted in our Diamonds & Pearls stores, plus the ability to digitally shop in-store with our ‘endless aisle’ technology, we’re bringing sophisticated curation with a seamless, modern in-store experience today’s brides want and expect.”
David’s Bridal has been actively enhancing its customer experience and offerings since exiting bankruptcy for the second time in 2023:
- In March 2024 David’s Bridal teamed up with PersonalizationMall.com to offer access to thousands of customizable items, including monogrammed gear, wedding day essentials and keepsakes;
- David’s Bridal expanded its Diamond Loyalty program to include the entire wedding party in October 2024;
- Also in October 2024, David’s Bridal launched the Adored by David’s resale program, making secondhand wedding, bridesmaid and special occasion dresses and accessories available via a curated online storefront at 40% to 50% discounts;
- In December 2024 David’s Bridal moved into retail media with the debut of the Pearl Media Network and acquisition of wedding media brand Love Stories TV; and
- In April 2025 David’s Bridal collaborated with Perry Ellis for its first menswear collection.
