location-based marketing

The 3 Most Impactful Location-Powered Experiences for Retailers

As consumers increasingly adopt hybrid and omnichannel experiences, retailers must adapt to meet changing consumer expectations. Consumers expect brands to provide seamless…

Cloud4Wi Helps Retailers Deliver Personalized ‘Real-Time Moments’ In-Store

The Cloud4Wi platform is designed to help retailers leverage their WiFi network and mobile apps to engage customers with location-aware experiences. The…

5 New Ways Retail Marketers Can Utilize Location Data This Year

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers…

Aberdeen Report Highlights Impact Of Technology On Loyalty Programs

As more retailers develop customer loyalty programs, most are opting to outsource the different technology components. Because outsourcing can introduce complications of…

Webinar Highlights How To Succeed With Customer Loyalty Programs And Overcome SoMoLo Challenges

Many of today’s marketers rely on loyalty programs to improve customer relationships and experiences. In fact, a majority of loyalty program marketers…

Retail TouchPoints Top 10 Articles Of 2012

Retailers want to learn about the latest technology innovations and find out which retailers are implementing strategies around those innovations. When Retail…

edo Connects In-Store And Mobile Marketing Via Geocommerce Offers

Mobile applications such as foursquare and Gowolla have emerged as a way for consumers to “check in” to their favorite stores, presenting…

Forrester Research Highlights Impact Of Location-Based Marketing

As consumers migrate to smartphones, more retailers are rolling out new strategies that leverage customer engagement via mobile devices. One of these…

Best Buy Extends shopkick Application With Nationwide Store Rollout

Extending the success of its August 2010 pilot launch, Best Buy announced the expansion of shopkick walk-in rewards to all of its…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.