social commerce

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

[This story was updated on Nov. 14, 2023, to include news of a similar partnership with Snapchat.] Meta and Amazon have quietly…

In the New World of Beauty, Community is the Core and Technology is the Enabler

Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting and “special” sectors in…

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched in July 2023. The…

Meta Rolls Out New AI-Powered Ad Tools

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first…

Community and Customer Journeys: Inside Brands’ Strategies on Threads

Threads, Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few weeks. But that hasn’t stopped brands of…

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms —…

Reports: Apple Opens WeChat Store in China

Apple has launched an online storefront on WeChat in China, according to multiple media reports. The Tencent-owned media platform has 1.2 billion…

Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook

Walmart is the first retailer to test out TalkShopLive’s new “shoppable simulcast” feature, which allows brands to broadcast live shopping events simultaneously…

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram…

The Future of International Commerce is Online — and the Field is Open

Where will the next great international business opportunity appear? The somewhat unlikely locations are eight rapidly growing countries that are currently off…

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many…

Cartier Takes Consumers Back 100+ Years to Celebrate the History of the Tank Watch

To honor the debut of the fourth iteration of its Tank Watch, Cartier teamed up with Snap to create a special AR…

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social commerce

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

In the New World of Beauty, Community is the Core and Technology is the Enabler

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Meta Rolls Out New AI-Powered Ad Tools

Community and Customer Journeys: Inside Brands’ Strategies on Threads

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Reports: Apple Opens WeChat Store in China

Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

The Future of International Commerce is Online — and the Field is Open

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Cartier Takes Consumers Back 100+ Years to Celebrate the History of the Tank Watch

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

How to Grow Your Retail Business with Connected TV

Advertisers Shifting Spend from Search to Social

2023 Holiday Shopping by the Numbers

NRF: Retail’s Big Show 2024

Retail Innovation Conference & Expo 2024

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