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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Pricing Amid Inflation: McKinsey Partner Offers Data-Led Best Practices

How Eyebuydirect Doubled Sales Since the Pandemic, Thanks to Both Technology and Trend-Watching

Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022

Capitalizing on the Retailtainment Opportunity: Tips and Lessons From a Design Strategist

social commerce

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that…

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok, Snap, Roku and livestreaming…

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that has found the secret…

3 Immersive Customer Experiences Using Augmented Reality

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented…

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). Now, the…

The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. Fifteen years and two acquisitions later,…

YouTube Teams with Shopify to Offer In-Platform Shopping

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a new Shopping section on…

From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer

Pinterest’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or…

3 Ways to Benefit from the Inevitable Social Commerce Boom

Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it is gaining traction nationwide….

Pinterest Names Google’s Bill Ready CEO, Underscoring Platform’s Commerce Ambitions

Pinterest Co-founder, CEO and President Ben Silbermann is stepping down after 12 years at the helm, and online commerce expert Bill Ready…

Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores…

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. But…

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How Retailers Are Embracing Tech to Tackle Staffing Shortages

55% of Consumers to Alter Holiday Spending as Recession Concerns Loom

5 Ways Brands Are Embracing the Metaverse Moment

2022 Holiday Trends Guide: What Shoppers Will Buy This Holiday Season

6 Steps to Ecommerce Site Search That Converts

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