Latest In: social commerce

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How Xcel Brands’ CEO is Trying to Solve Social Commerce

There’s no shortage of companies trying to crack the code of social commerce in the U.S. — from…

Features June 21
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Century 21 is dipping its toes a bit deeper into ecommerce with TikTok Shop.

Century 21 Continues Ecommerce Expansion with TikTok Shop Debut

Century 21 has expanded its partnership with livestream shopping app ShopShops to bring the iconic New York City…

News June 4
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TikTok is taking cues from its competitors at Meta by implementing new standards for AI-generated content (AIGC).

TikTok Implements New Standards for AI-Generated Content

TikTok is taking cues from its competitors at Meta by implementing new standards for AI-generated content (AIGC). TikTok…

News May 14
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TikTok users in Germany can now buy event tickets on platform via CTS EventIM

TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide

As of December 2023, TikTok Shop had 15 million sellers around the world, according to the company’s first…

News May 2
Beyond Inc. Overstock.com social commerce social media partnership Twitter X
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Beyond Partners with X to Build Up its Growing Slate of Brands

Beyond, Inc. — parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and…

News April 2
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Shein Plans Second Shoppable Livestream

Following its first livestream event last fall, discount shopping platform Shein is planning a second shoppable livestream event…

News February 23
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Meta and Amazon have teamed to enable social commerce shopping.

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

[This story was updated on Nov. 14, 2023, to include news of a similar partnership with Snapchat.] Meta…

News November 13
beauty and wellness beauty category e.l.f. beauty ecommerce Featured Fenty Beauty Fenty Skincare instagram metaverse PowerReviews Retail ThinkTank (2023) Retail ThinkTank: Business Agility & Innovation (2023) Retail ThinkTank: Featured In Business Agility & Innovation (2023) skincare trends social commerce tiktok
Brands like E.l.f. Beauty are embracing a new era of consumer engagement -- one where social media and even metaverse platforms are creating powerful vehicles for fostering community.

In the New World of Beauty, Community is the Core and Technology is the Enabler

Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting…

Features October 23
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DTC suncare brand Bask has seen success on Threads by leaning into playful and conversational strategies that drive community engagement.

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched…

Features October 13
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