Executive ViewPoints

Are Retailers Making the Most of Their Welcome Series?

An engaging welcome series on email, SMS and other marketing channels has become a must for any serious ecommerce retailer. It’s a…

Can Location Intelligence Make (or Break) the Holiday Shopping Season?

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. Knowing this, in preparation for the make-it-or-break-it holiday shopping season, brick-and-mortar stores must…

This Holiday Season, ‘Out of Stock’ Should not Mean ‘Out of Luck’

Deloitte has predicted that overall retail sales this holiday season will top $1.1 billion — representing solid growth of up to 1.5%…

The Future of AR-Enabled 3D Scanning in Fashion Retail

Google’s recent acquisition of smart glasses company North set off a wave of speculation in the tech community. Why, some wondered, would…

How Coronavirus Changes Mobile Commerce for Retail Brands This Holiday

As we approach the traditional sales window ahead of the holidays, retailers and brands have to move quickly to adjust their digital…

What is the Sound of Your Brand In-Store? Tips for Striking the Right Tone This Holiday Season

Q4 2020 will be the most consequential retail quarter of the past 25 years. To make the most of this holiday shopping…

As Retailers Adjust to the Pandemic, Embracing Digital Commerce Doesn’t Have to be Risky

When the pandemic began to take shape last spring, many organizations were forced to hastily restructure their retail operations. Brick-and-mortar stores quickly…

Five Pandemic-Driven Trends Reshaping Retail CX Strategy

The COVID-19 pandemic has upended the retail sector. From household name brands declaring bankruptcy, to Amazon consolidating its ecommerce dominance, to curbside…

The New Normal: CPG’s Return to the Customer

The rapid growth of ecommerce and proliferation of subscription services is changing the retail landscape for good. Deloitte Digital estimates that online…

Transparency: The ‘Secret’ to Successful Seasonal Marketing

With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal marketing, the search for…