Executive ViewPoints

AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. As the pandemic…

Best Strategies for Engaging the Lucrative Millennial Market

They’re a force to be reckoned with and still somewhat maligned. Millennials — the age cohort generally agreed to have been born…

The Logistical Nightmare Before Christmas: How to Avoid it

The 2020 holiday shopping season is anticipated to be remarkably different than any in recent years, especially when it comes to where…

How to Create a More Inclusive Customer Experience Through AI and ML

Eighty-four percent of consumers say being treated like a person, not a number, is very important to winning their business. However, there…

Why Does Delivery Experience Matter More Than the Shipping Cost for an Ecommerce Business?

Free shipping days are behind us. The first wave of ecommerce was mostly about price, while the second wave is all about…

Retail x Fintech: The Importance of Security in Retail’s Adoption of BOPIS and Payment Installment Plans

Over the past several months, retailers have experienced challenges and changes they thought they would never see in 2020. Even before the…

How Brands Can Prepare for the Biggest Digital Holiday Season to Date

2020 has been a year marked by a series of uncertainties. Many companies have seemingly been flying blind the past several months,…

You’ll Like Us When We’re Green: How Retailers Demonstrate Sustainability Through Track and Trace

Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s…

The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers

As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and unpredictable ways. On one…

Surfacing Trends and Predictive Insights with Advanced Analytics

Trend/trend/noun. A general direction in which something is developing or changing. Trends are strong indicators of long-term market influence, customer adoption and…