Executive ViewPoints

How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of…

Take a Step Outside: How Collaboration Enables Retailers to Understand Customer Context

The 360-degree customer view is the Holy Grail of today’s retail industry. Consumers are increasingly demanding personalized, seamless experiences, and organizations need…

Retail Re-Brand: Lessons Learned from the Front Lines of an Acquisition

Pier 1 Imports, Barney’s New York, Forever 21…the list of retailers filing for bankruptcy seems to be growing every day, and it’s…

Affordable, Intelligent Gunfire Detection Systems Can Cut 25 Minutes Off Police Response Time to Active Shooters

In recent years, the retail industry has undergone major education from law enforcement officials on how to respond to active shooters, with…

Why Retailers Should Leverage Technology for Realogram to Planogram Alignment

Companies are constantly trying to master the art of a perfectly organized retail shelf. From optimizing placement heights and facings to pinpointing…

How to Build a Strong, Customer-Centric Self-Checkout Strategy

Self-checkout is already a big part of how customers shop — according to RBR’s report, “EPOS and Self Checkout in 2020”, shipments…

How to Make the Most of Free Google Shopping Listings

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had…

Consumer Spending Will Be Our Best Economic Barometer

We don’t have a COVID-19 crystal ball to see how this uncertainty will pan out, but we can see that consumer spending…

Boomer Buyers: How To Capture Seniors Through Strategic Store Design

Talk of Millennials is rampant throughout the retail industry. Stores, technologies, experiences and product displays are being reshaped for Millennial appeal. But…

Want To Reduce Your Environmental Footprint? Switch To Digital Signage

Consumers love environmentally conscious companies. Research from Accenture shows that consumers are buying 72% more environmentally friendly products than they were five…