Executive ViewPoints

The Apple Myth, And Why Size Matters For Mobile Conversions

At NRF’s Big Show 2014, I presented some new data that changes the way we think about smartphones and online conversions. It’s…

Digital Gift Cards: A Catalyst For Mobile Payments

Over the past five years, digital gift cards have grown to become a popular choice for all gifting occasions — from birthdays…

IOE Solution: A Wireless Registry

When Cisco’s CEO, John Chambers, took the stage at CES in Las Vegas last year and announced that that there was a…

The Trouble With The Current State Of Search And Discovery

Today’s standard retail search and discovery experiences are falling further and further behind customer expectations, primarily being driven by non-retail technology advancements….

Reinventing The Retail App For In-Store Success

Why exactly does a retail store need a good mobile app? There are two reasons. First, smartphones are stealing attention from the…

Welcome To The Customer Economy

Consumer adoption of social media has been nothing short of breathtaking, increasing a full 356% since 2006, according to Forrester Research. Ninety-one…

Keys To Successful Mobile Marketing Throughout The Year

Although the holidays are the busiest season, retailers must build and cultivate a network of relationships with their customers all year long,…

The Future Of Payments: Digital Transactions, Social Currency And Bitcoin

When you look in your wallet, do you relish having good old hard cash at your fingertips or do you prefer the…

Retail Survival: 3 Darwinian Success Factors For Adaptive Innovation

The retail postmortem on holiday sales is a recap of 2013 retail trends: Online traffic and sales are up significantly and store…

Customer Demand For “Commerce Anywhere” Dictates New Retail Model

The classic multi-channel retail business model has recently been eclipsed by a “commerce anywhere” approach. Where retail channels were once highly segmented,…