In our data-driven and technology focused world, consumers’ digital footprints are becoming increasingly larger, with a growing trail of personal data that’s…
Tremendous advancements in Internet connectivity, web technology and shopper analytics have completely redefined the retail landscape over the past decade. While purchasing…
The renowned psychologist Abraham Maslow introduced the term “peak experience” — which refers to a self-actualized state of euphoric awareness. The B2C…
Retailers excited about using Mobile Location Analytics (MLA) to transform their businesses may want to rethink their strategies. Their excitement is understandable:…