A data explosion has already been reshaping the retail industry as companies bring together point-of-sale data, web site traffic, marketing numbers, transactional…
In our data-driven and technology focused world, consumers’ digital footprints are becoming increasingly larger, with a growing trail of personal data that’s…
Tremendous advancements in Internet connectivity, web technology and shopper analytics have completely redefined the retail landscape over the past decade. While purchasing…
The renowned psychologist Abraham Maslow introduced the term “peak experience” — which refers to a self-actualized state of euphoric awareness. The B2C…