Executive ViewPoints

Overcoming The Organizational Obstacles Of Omnichannel

Consumers are desperate for omnichannel experiences. They work across channels; why can’t their favorite retailers? In their minds it is as simple…

Exploring And Managing The Data Scientist Skill Gap

Leveraging the promise of Big Data is a challenge for retailers as they balance the need to streamline processes and reduce costs…

Reinventing Retail: Improving The Customer Experience Through Application Intelligence

The retail industry is in the midst of digital transformation. Retailers must utilize innovative technologies in order to stay ahead of their…

Elevated Offers: Enhancing Couponing For The Technology Era

In this digital age, consumers are increasingly turning to mobile technologies to engage with brands and accept timely offers. As new and…

Breaking the Discounting Spiral: Steps to Reduce Unnecessary Markdowns in Retail

It’s been a not so exemplary year for retailers in 2016. DynamicAction’s benchmark report comparing Q1 2015 to Q1 2016 found retailers…

Architecting A Converged Commerce Platform

Today’s connected consumer is accustomed to the advantages of leveraging both online and offline channels for an effortless, economical shopping experience. While…

New Ways Tech Can Reinvent The Shopping Experience

To some degree, there’s no need to visit a brick-and-mortar store in 2016. In sections of New York City, for instance, you…

Flipping The Model: Successful Retailers Tailor Campaigns To Each Customer’s Needs

With 2016 already halfway over, retail marketers are deep into their 2016 campaigns intended to acquire and retain customers, drive sales and…

Call-Ins Are Being Called Off: What Should Retailers Be Doing?

With San Francisco adopting legislation aimed at helping part-time workers achieve work-life balance and other cities considering similar laws, retailers are challenged…

4 (Surprisingly Human) Mobile Advertising Tactics For Driving Foot Traffic To Your Retail Location

With retail browsing rapidly shifting to mobile, the choice facing retailers is simple and stark: adapt and reap the benefits, or don’t…

Three Ways to Increase Private-Label Profitability With Channel Data Management

The U.S. Department of Commerce reports that only 7.8% of total U.S. Q1 2016 retail sales came from e-Commerce. This percentage challenges e-retailers…