Executive ViewPoints

Winning And Keeping Consumer Loyalty In Trying Times

Despite the overwhelming number of choices Americans have at the supermarket, loyalty to their favorite brands is fierce. In fact, 82% of…

What Marketers Need To Know About Brand Safety And Affiliate Marketing

Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it first emerged as a…

4 Things Every Retailer Should Be Considering Right Now

There’s no “right” way to handle COVID-19. It didn’t come with an instruction manual. Most retailers are (understandably) focused on “right now.”…

Preparing And Protecting Frontline Teams And Customers For Holiday 2020 Under COVID-19

Overnight, the world’s frontline workers in essential retail emerged as the heroes they are during the COVID-19 pandemic, while furloughed workers from…

After Coronavirus, E-Commerce Will Reign Supreme

The retail industry has been one of the hardest hit by the COVID-19 pandemic, with overall sales falling a record 8.7% in…

Managing Your Marketing Through COVID-19

Private businesses come in all shapes and sizes. Still, none are either too big or too small to avoid the economic impacts…

Keeping Digital Doors Open During Times Of Crisis

The ongoing COVID-19 crisis has led retail stores, restaurants, and other businesses in the U.S. to shutter brick-and-mortar locations, instead relying on…

5 Things To Consider Before You Send A COVID-19 Email

While e-Commerce has surged in the past two decades, in-person transactions have kept retail relevant. But with most stores forced to shut…

Increasing Customer Satisfaction And Driving More Revenue At The Point-of-Sale

In the course of digitalization, retail payments are undergoing rapid evolution. With omnichannel and alternative payment methods, smart retailers are using retail…

The Next Generation Of E-Commerce Will Be Defined By 3 Key Elements: Convenience, Speed And Trust

Thanks to growing consumer preference for e-Commerce, some estimates put online sales as growing 23.6%, processing 14.8 million sales and encompassing $146.8…