Executive ViewPoints

Reshoring: COVID-19’s Impact On The Supply Chain

At this point, it’s impossible to quantify the ramifications of COVID-19. That may be the case for several years, if not longer….

Are Any COVID Class Actions In Store For American Retailers?

Since COVID-19-related closures started in March 2020, we have seen a huge uptick in class action lawsuits from consumers seeking refunds for…

The Case For Subscription Service In CPG

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the…

5 Steps For Brands To Optimize Voice Strategies

Brands of all kinds are adopting voice assistants and voice-related technology to try to provide a superior customer experience, but there’s still…

COVID-19 Exposes Which Brands Have Been Slow To Embrace E-Commerce

After safer-at-home mandates and social distancing protocols forced many brick-and-mortar retailers to shut their doors, consumers have redirected their discretionary spending habits…

The Future of Retail, Reimagined

Even before COVID-19, the retail industry was already going through significant challenges, disruption and transformation. That has all been turned on its…

The Key To Relevant Advertising In Times Of Uncertainty

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. As an industry, we have been slowly evolving…

Redefining Influencer Marketing In The New Normal

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events…

The COVID-19 Crisis Gives Rise To Unlikely Partnerships Across Retail Formats

The COVID-19 pandemic has resulted in immense suffering and loss for families around the world. All this darkness though, perhaps unexpectedly, has…

Are Retailers Ready For The CCPA Enforcement Deadline?

With the California attorney general on track to enforce the California Consumer Privacy Act (CCPA) in July 2020, retailers will continue to…

Listening During A Crisis – Using Feedback To Strengthen Your Brand

Retailers have been hit especially hard in recent months, affected heavily by COVID-19-related shut-downs and the crumbling economy. It’s clear that the…