The COVID-19 pandemic has fundamentally changed the way customers interact with retailers. While online shopping was already common, the pandemic has increased…
While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers…
For decades, the ‘Service-Profit Chain’ concept that engaged employees led to satisfied customers and ultimately, greater profitability, has been widely accepted and…
Despite an increase in e-Commerce activity since quarantine measures were introduced, retailers, placed in a state of economic emergency, are facing sharp…