Executive ViewPoints

5 Ways to Navigate the CPG Industry’s New D2C Landscape

COVID-19 has changed our behaviors, including the way we make purchases. It has accelerated retail trends, especially the surge of online shopping…

How Brands can Help Consumers See, Touch and Hear Their Products from Home

The ongoing COVID-19 pandemic has caused numerous challenges for physical retail, shuttering businesses both by force through city- or state-wide orders and…

The Retailers Creating ‘The Offer you Can’t Refuse’ for Customers

Retail is always a fascinating industry to watch. It is cutthroat, competitive and fast-moving, and that means it is also often a…

Video Marketing Statistics: The Numbers you Must Know for 2021

Video marketing is here to stay. Internet users are only getting more and more attached to online videos each day. They jump…

Continuing Omnichannel Success Post-Holiday Season

Holiday season 2020 has come to an end, so what now? Post-holiday season for retailers is a period of recovery centered around…

How to Protect Your Supply Chain From Cyberattack

Cyberthreats evolve constantly, but one rule endures: hackers will never break down your front door if they can get in through an…

3 Mistakes for Brick-and-Mortar Retailers to Avoid

As the coronavirus pandemic rages on — and with public health experts concerned about a major surge in cases — many brick-and-mortar businesses…

Where Online Shopping Rises, WhatsApp Follows

Ecommerce has grown exponentially over the last two decades, albeit at a fairly steady pace. With the onset of the COVID-19 pandemic…

Customer Satisfaction: How Retailers can up Their Game in 2021

As the UK settles into its third national lockdown, people are once again required to stay at home, shop only for essentials…

Four Customer Experience and Commerce Trends That Will Define 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social…