Executive ViewPoints

Post-COVID: DTC Brands Need to Forget Their Product and Focus on Operations

Since COVID-19, new direct-to-consumer brands are looking to position themselves to take advantage of the growth in online shopping. Stores created through…

Now or Never: The Importance of Implementing an Omnichannel Strategy

The pandemic has created challenges for retailers at many levels: business viability, supply-chain disruptions, predictability, customer relationships — the list goes on….

Using Technology to Adapt the In-Store Customer Experience to Today’s Reality

Today, when customers walk into a store, they feel many emotions. They might feel confused or even scared — the exact opposite…

Ethical Sourcing of Consumer Data: Obstacles and Considerations

“Rogue actors and even governments have taken advantage of user trust to deepen divisions, incite violence, and even undermine our shared sense…

Putting the ‘Certain’ in ‘Uncertain’: How Data Analytics can Help Retailers Adapt and Innovate

COVID-19 has proven to be one of the biggest catalysts for change for businesses since the turn of the millennium. The pandemic…

Marketers Need to Rethink Strategies for Attracting Younger Generations

While younger generations were more digitally equipped to accommodate the demands of the pandemic, financially they’ve been hit the hardest. Euromonitor predicts…

Three Reasons why COVID-19 Will Make Retailers Stronger

COVID-19 introduced a unique set of challenges that forced retailers to squeeze years’ worth of digital transformation into a matter of weeks….

Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season

To say that year-over-year traffic results for Black Friday Week were soft would be an understatement. It was a very tough couple…

The Future of Physical Retail

The coronavirus pandemic has had devasting effects on the retail industry, from massive business losses to countless layoffs. The shopping landscape has…

Are Your Frontline Workers Equipped for Holiday Order Fulfillment?

It’s no secret that ecommerce has been changing retail operations for years now — decades, really. Consumers can easily access a full…

How to Boost Retail Brand Loyalty With a Mobile App

82% of companies agree that retaining a customer is cheaper than acquiring a new one. In fact, the acquisition is 5 times…

Don’t Let the Grinch Steal Your Holiday Sales — 7 Tips for IT Teams to Avoid Digital Downtime

As the pandemic continues to drive shoppers away from brick-and-mortar, online retail sales are expected to grow 33% this holiday to a…

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Executive ViewPoints

Post-COVID: DTC Brands Need to Forget Their Product and Focus on Operations

Now or Never: The Importance of Implementing an Omnichannel Strategy

Using Technology to Adapt the In-Store Customer Experience to Today’s Reality

Ethical Sourcing of Consumer Data: Obstacles and Considerations

Putting the ‘Certain’ in ‘Uncertain’: How Data Analytics can Help Retailers Adapt and Innovate

Marketers Need to Rethink Strategies for Attracting Younger Generations

Three Reasons why COVID-19 Will Make Retailers Stronger

Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season

The Future of Physical Retail

Are Your Frontline Workers Equipped for Holiday Order Fulfillment?

How to Boost Retail Brand Loyalty With a Mobile App

Don’t Let the Grinch Steal Your Holiday Sales — 7 Tips for IT Teams to Avoid Digital Downtime

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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