7-Eleven has partnered with Swiftly to bring an alcohol cashback solution to more than 10,500 convenience stores across the country. The Swiftly retail media and shopper engagement platform delivers state-specific, real-time offers on beer, wine and spirits directly to consumers’ mobile devices. Shoppers that purchase qualifying products and then scan their loyalty card or enter their phone number at checkout will receive near-instant payouts via PayPal, Venmo or digital prepaid Visa cards.
“At 7-Eleven, we’re always looking for innovative ways to enhance the customer experience and deliver greater value to our customers,” said Yaqub Baiani, VP of Digital Product Management and Design at 7-Eleven in a statement.
The offers, also available at Speedway retail locations, will be supported by coordinated in-store signage and displays that reinforce the savings message at the shelf. The program is designed to connect the digital and physical shopping experiences, capturing shoppers’ attention wherever they engage. Additionally, the Swiftly solution helps automate the complexities of state-by-state compliance for alcohol sales as well as providing real-time campaign performance insights.
“Swiftly is redefining what’s possible in convenience retail, and this joint effort with 7-Eleven and Speedway stores marks a powerful next step,” said Henry Kim, CEO of Swiftly in a statement. “Swiftly now connects the three largest convenience retailers in the country with a proven solution that drives loyalty, boosts sales and delivers unmatched value for shoppers and brand partners alike.”
Advertisement
