Calvin Klein has launched the Re-Calvin takeback program in the U.S., allowing consumers to responsibly say goodbye to apparel items from any brand and in virtually any condition. The program — powered by trade-in technology platform Trove alongside sortation and logistics partner Debrand — will sort items for reuse, recycling or responsible disposal, depending on their condition. Re-Calvin also will accept bras, swimwear and underwear, categories that are usually excluded from takeback initiatives.
Customers can visit the Re-Calvin site to print out a free shipping label and send items from any brand, which are then processed and routed for:
- Reuse: Items in good condition are donated or sent to secondhand distribution partners;
- Recycle/downcycle: Items that can’t be reused, including intimate apparel, are recycled into new fibers whenever possible, or downcycled into materials such as insulation or padding; and
- Responsible disposal: If no reuse, recycling or downcycling option is available, items are to be converted from waste to energy or alternative fuel conversion.
Consumers receive an email update after their parcel is processed identifying how their items were routed, adding greater transparency to the process.
“As Calvin Klein continues its sustainability journey, we are proud to introduce a program that makes circularity more accessible for our customers and delivers alternative uses for pre-loved items,” said David Savman, Global Brand President at Calvin Klein in a statement. “It was important that we partner with experts with a proven ability to build and scale programs that handle a wide range of products and categories, making it easier than ever for customers to responsibly extend the life of their items.”
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The Re-Calvin program is powered by Trove’s Takeback Plug-In, which enables the brand to seamlessly manage item intake, routing and transparency at scale by integrating directly with the existing U.S. Calvin Klein website.
Resale Forecast to Generate $64 Billion in Holiday Sales
Resale and circular commerce have become part of many consumers’ shopping journeys, even when it comes to giving gifts: Salesforce data revealed that 47% of U.S. consumers are likely to gift a secondhand item this holiday season, helping fuel $64 billion in resale-generated holiday sales.
Brands including DXL, Uniqlo, Figs, Sanctuary and Babylist have deployed resale programs, and in June 2025 Peloton launched a three-city test of a resale program. Industry powerhouse ThredUp debuted fresh branding and new tools for buyers and sellers last month.
Trove purchased resale platform Recurate in August 2024. In October 2024 Patagonia deployed Trove’s Resale Plugin, which allows brands to seamlessly integrate pre-owned items with new products on existing ecommerce platforms. Luggage brand Béis also launched resale using the Trove platform in October 2024.
