David’s Bridal will work with universal gift registry platform MyRegistry.com to offer a seamless process for consolidating all of a couple’s favorite gifts, regardless of where they’re sold or the product category. Customers can now sync with existing store registries, add products from any retailer or create cash funds for honeymoons or a new home, all while receiving expert concierge support throughout the process.
The new digital registry experience, kicking off June 24, also lets couples customize their registry pages to match their wedding’s look. Customers can sync with registries from retailers including Amazon, Bed Bath & Beyond, Williams Sonoma, Bloomingdale’s, Macy’s and Target.
“We’re beyond excited to deliver the next evolution of wedding registry experiences to our customers,” said Elina Vilk, President and Chief Business Officer at David’s Bridal in a statement. “This isn’t just about gifts or picking out a toaster — it’s about helping couples prepare for all of life’s unforgettable moments, starting with their engagement and well beyond their wedding day as they build their lives together.”
The enhanced registry will be connected to David’s Diamond Loyalty Program, offering members exclusive rewards for registering, including points that can be used toward a honeymoon or getaway. Additionally, through the Pearl by David planning platform, users can build gift registries for other milestones, such as a new baby or buying a home.
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“Together with David’s, we’re streamlining the process and making it easier than ever for couples to register for exactly what they want — from any store in the world,” said Nancy Lee, President of MyRegistry.com in a statement. “We’re now delivering the most flexible, powerful and personalized registry experience in the industry.”
Over the past few years, David’s Bridal has been steadily expanding into new businesses and customer offerings:
- In March 2024 David’s Bridal partnered with PersonalizationMall.com to offer customers thousands of customizable items for their wedding celebration;
- In October 2024 David’s Bridal expanded rewards from its Diamond Loyalty program to the entire wedding party, not just the bride; and
- David’s Bridal moved into retail media with the debut of the Pearl Media Network in December 2024.
