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Bloomingdale’s Aims for the Heart with ‘Wuthering Heights’ Activation

Image courtesy Bloomingdale's

What’s more romantic than doomed, tragic love playing out over windswept moors? Nothing, according to Bloomingdale’s, which will feature an array of products inspired by a new film adaptation of Wuthering Heights in the Carousel space at its 59th Street NYC flagship store. Through Feb. 22, 2026, the Bloomingdale’s x Wuthering Heights shop will include an exclusive collaboration with Aqua along with licensed products and specialty items tied to the romance of Valentine’s Day.

Stylized elements of the moors and period architecture are woven throughout the Carousel space as scenic backdrops and display fixtures, with visual references to the interior of Wuthering Heights and the elegance of Thrushcross Grange. Pop-up versions of the experience will appear in Bloomingdale’s locations in NYC’s SoHo; Aventura, Fla.; Sherman Oaks and Century City, Calif.; and Garden City, N.Y.’s Roosevelt Field mall from Jan. 15-22.

The 35-piece Aqua x Wuthering Heights collection features bold, statement-making pieces inspired by the wardrobe of the film’s heroine, Cathy, spanning women’s dresses, sleepwear and jewelry. The shop also will feature Hanky Panky lace lingerie, Slip silk pillowcases and sleep masks, Art of Tea floral blends, Maude’s body oil and massage candle duo and Dear Annabelle notecards.

The activation will climax on Feb. 7 with a multi-city Galentine’s Day celebration at the 59th Street and Century City locations, when the Wuthering Heights-inspired environments will feature on-site demos and brand activations, including a Glamsquad styling moment, live music, light bites and an immersive photo moment. The film itself opens on Feb. 13 in theaters only.

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“We’re thrilled to partner with Warner Bros. to bring the romance and drama of Wuthering Heights to life through an immersive shopping experience within our Carousel,” said Denise Magid, Chief Merchant at Bloomingdale’s in a statement. “Featuring a wide range of categories and anchored by the exclusive Aqua collaboration, we’re confident the assortment will resonate with our customers and inspire memorable Valentine’s Day gifting and beyond.”

In January 2025 Bloomingdale’s welcomed the home- and garden-focused brand Flamingo Estate to the Carousel space at its 59th Street NYC flagship store, and in July 2025 Bloomingdale’s partnered with L’Ermitage Beverly Hills hotel to create “The Clueless Suite,” an over-the-top experience inspired by the 1990s film.

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