David’s Bridal has teamed up with PersonalizationMall.com to offer customers access to thousands of customizable items to make their special day even more special, including monogrammed gear, wedding day essentials and keepsakes.
“The bride’s special day, and the festivities leading up to it, is all about her, and her experience should be personalized to reflect that,” said Kelly Cook, President of Brand, Technology and Finance at David’s in a statement. “We are obsessed with going the extra mile for her. It was a no-brainer to team up with PersonalizationMall.com, giving our brides easy access to adding personal touches to bachelorettes, big days and beyond.”
David’s Bridal customers now have seamless access to PersonalizationMall’s array of more than 40,000 products via all of David’s Bridal’s channels, including its website and stores. A callout on the David’s Bridal homepage takes customers to a dedicated wedding section on the PersonalizationMall site, where they can create unique gifts and event accompaniments like monogrammed apparel, champagne flutes and décor items.
“As we join forces with David’s Bridal, we’re bringing our diverse range of personalized products and designs to customers embarking on a journey filled with unforgettable moments,” said Dan Cauley, President of PersonalizationMall.com in a statement. “Our unwavering commitment to quality and industry-leading turnaround times ensures that from ‘I do’ to forever after, every meaningful moment can be celebrated with the perfect gift or keepsake.”
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David’s Bridal is continuing to work its way back from its April 2023 bankruptcy after the company’s online business and approximately 200 of its stores were salvaged by CION Investment Corp. in July 2023. Since that time, the company has undergone a C-suite revamp and continues to double down on a number of pre-bankruptcy initiatives to expand and evolve its business, including looking beyond brides to other customer segments such as prom-goers and its new wedding planning platform Pearl by David’s.
