Advertisement

NRF Launches Consumer Privacy Initiative

Recognizing the vital role consumer data plays in all aspects of retailing, the National Retail Federation (NRF) has launched a new Center for Consumer Privacy and Innovation. The retailer-led initiative is designed to produce research, track privacy legislation and educate the public and policymakers about the value derived from technology that retailers and their solution partners develop. The multi-million dollar initiative was announced at the NRF 2020 Big Show in NYC.

“Retailers recognize the importance of and value the trust placed in their hands by their customers,” said Matthew Shay, President and CEO of NRF in a statement. “The Center for Consumer Privacy and Innovation will provide insight and policy expertise to educate lawmakers as they strive to properly balance consumer protections with retail innovation.”

The Center advocates for a customer-centric privacy approach, according to its web page. It will be releasing a privacy model this year that proposes nationwide regulations based on consumer expectations with respect to business uses of data. The model could be used as the basis for federal or state privacy legislation.

The Center supports six privacy legislation principles:

Advertisement

1. A comprehensive and uniform federal standard;

2. Transparency for consumers;

3. Preserving customer services and benefits;

4. Making all businesses responsible for their own conduct;

5. Statutory obligations for all businesses; and

6. No exemptions — every industry sector handling consumers’ personal information should have equivalent obligations for protecting consumers’ privacy.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: