Data Security

How Data Security Shifts are Driving New Marketing Mandates

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the…

Amazon Takes Legal Action Against 10,000+ Fake Review Facebook Groups

Seeking information via the legal system, Amazon has filed a lawsuit against the administrators of more than 10,000 Facebook groups that try…

A Metaverse Action Prep Plan for Brands

You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it too early? Is it…

New Alliance in Europe Aims to Help Retailers Practice ‘Ethical Commerce’

At a time when 75% of consumers say they are worried about how companies use their data, according to a recent global…

How to Design Your Retail Space With Security in Mind

A successful retail space uses the art of design to provide a clean, aesthetically pleasing and accessible storefront and property. But businesses…

Smaller Spaces, Bigger Tech and Optimized CX

The chatter of the store “being dead” is evolving from belief that the physical store is fading amid the shift to digital,…

Data Privacy Concerns Usher in New Era of Hyper-Personalization

Privacy has always been a hot topic, but recently temperatures have been rising. From the Facebook Files to Netflix’s documentary The Social…

Shoptalk 2022: Advanced Personalization Strategies and the Power of Community

Nearly 10,000 attendees crowded into the Mandalay Bay Hotel in Las Vegas for Shoptalk 2022, held March 27-30, to walk the exhibit…

CCS 2022: Experts Provide Lessons and Best Practices from the Great Acceleration

While some brands and retailers are still adapting to some of the new realities established by the COVID-19 pandemic, others have established…

How Data Collaboration Gives CPGs a 360-Degree Customer View

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement…

Global Payments Provider Secures $30 Million in New Funding

Reach, a combined payments, tax and fraud platform designed to improve handling of cross-border commerce transactions, has received $30 million in its…

Why Retailers’ Data Privacy Policies are the New Customer Experience

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy,…