Chinese online fresh grocer Missfresh has launched special express delivery service and smart vending machines to help feed volunteers, logistics and support staff and security personnel at the 2022 Beijing Winter Olympics.
Missfresh has developed a new mini online shopping platform with around-the-clock express delivery service for support staff in the Taizicheng Snow Town, the main area where the Olympics are taking place. Additionally, Convenience Go smart vending machines have been installed in 109 key locations across the Winter Olympics support area, including Guobin Mountain Villa, the InterContinental Chongli Hotel and the Medal Plaza. Customers can scan a QR code or use facial recognition to collect their purchase and automatically complete payment.
Support staff will have access to more than 350 SKUs including snacks, dairy products, baked goods, fresh fruit, cooked meals and more. And with Spring Festival, Valentine’s Day and other holidays coinciding with the Winter Olympics, Missfresh also has increased its assortment of festive gifts available through its online shopping platform to include specialty themed food items as well as chocolates and flowers.