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Retaligent Acquisition Expands Raymark’s Customer Engagement Capabilities

With an eye on expanding its customer engagement capabilities across all points of customer interaction, Raymark yesterday announced the acquisition of Retaligent Solutions, Inc., a provider of clienteling solutions.

Retaligent’s products include integrated clienteling, CRM, and loyalty solutions and are built on the Microsoft technology platform. The end-to-end solution for multi-channel customer management capabilities are expected to help Raymark’s customers accelerate the execution of their customer engagement strategies by driving sales growth while improving sales associate productivity.  Retaligent retail clients include Hugo Boss, Saks Fifth Avenue and
Harrods.

“Raymark and Retaligent are clearly aligned in multiple areas of expertise,” said Marc Chriqui, President of Raymark.  “Together we serve some of the world’s most prestigious retail customers specialized in department stores, cosmetics and the luxury retailmarket, have multiple global and proven implementations and share a passion for the customer engagement initiative.”

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Chriqui said that the company plans to maintain both its Montreal headquarters, as well as the Atlanta-based operations of Retaligent. While Chriqui emphasized that the two companies are“a great match of features and functionality,” he added that integrationplans already are in the works to build a best-of-breed solutionthat supports multiple operating systems and devices.

With the addition of Retaligent’s clienteling and CRM solutions, Raymark’s Xpert-Series enterprise software suite now offers a comprehensive platform based on the customers’ needs across channels and touch points.

In January 2011, Retaligent introduced the Charisma 1:1 CRM system.Built on the Microsoft Dynamics CRM 2011 platform, Charisma 1:1 ispositioned as an integrated, end-to-end CRM, clienteling and loyalty solution, combining back office functionality with in-store clienteling tools.

Industry experts were speculating  that Retaligent might be an acquisition target as early as March 2011, when former President and CEO Bryan Amaral left the company to pursue other interests.

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