Advertisement

IKEA U.S. Introduces New Loyalty Benefits Through IKEA Family

As part of its initiative to provide greater loyalty rewards, IKEA U.S. has bolstered the IKEA Family program by offering:

  • 5% off eligible in-store purchases;
  • Special product offerings; and
  • Reduced fees on select online delivery options.

These benefits are being offered on top of existing rewards such as special product offers, exclusive access to events and workshops, and a complimentary coffee or tea at the IKEA restaurant.

This latest push by IKEA U.S. to fortify its brick-and-mortar traffic was implemented following initiatives such as the August 2022 announcement that the retailer would roll out 200 fast electric vehicle (EV) chargers at locations across the country by the end of 2023. In May 2022, IKEA franchisor Ingka Group revealed its plan to invest more than €3 billion ($3.16 billion) to open new locations and renovate existing stores by the end of 2023. 

IKEA is courting its customers with new programs and benefits during a time when customer loyalty is decreasing, as 30% of customers are likely to try a new brand. In June 2022, IKEA introduced a new way to connect with existing customers and increase its sustainable presence through its Updatables furniture concept. The concept uses AR, AI and machine learning to help customers outline updates and improvements to existing furniture from the company by redesigning products using new IKEA parts. 

Advertisement

“At IKEA, it is always our ambition to offer quality and sustainable home furnishings to our customers at an affordable price,” said Javier Quiñones, CEO and Chief Sustainability Officer at IKEA U.S. in a statement. “By enhancing our IKEA Family benefits, we are able to show greater appreciation for our customers in a meaningful way with everyday discounts while inspiring them to live a better everyday life at home.”

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: