Gander Mountain, an outdoors products and accessories retailer, is making an omnichannel transformation. To enable this transition, the retailer has selected Enterprise Order Management and Store Inventory Fulfillment solutions from Manhattan Associates. The solutions were designed to help retailers provide seamless cross-channel experiences and permit shoppers from any channel to self-manage product delivery.
“In a highly competitive environment where the cross-channel sale is becoming more and more important for the industry, order management and the associated in-store execution capabilities are the most critical piece of the retail infrastructure to get right,” said Derek Siddons, VP of Omnichannel Transformation at Gander Mountain.
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