Design Perspectives

Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels…

Human Experience Transcends Customer Experience Across Generations

Humans need other people to feel human — the importance of connection at that fundamental level simply cannot be overstated. Brands, in…

Why Sustainable Ceilings Must be a Priority in Eco-Retail Design

Sustainable design means making a building healthier for both the planet and the individuals who occupy it. Unfortunately, in retail design the…

Strategies for Retailers to Weather the Storm this Hurricane Season

Hurricane Season 2022 is underway, and with it comes the looming threat of outages and downtime for retailers. Forecasters are projecting an…

Data Transparency Crucial for Consumer Trust in Connected Journeys

Q&A with Rob Avery, VP of Professional Services, STRATACACHE Retail TouchPoints (RTP): What are the most important connected store trends for retailers…

Beyond Trends: Applied Color Science Anchors Personalized Retail Experiences

Color isn’t what we think it is. The idea that many designers believe colors such as green or blue are able to…

How to Design Your Retail Space With Security in Mind

A successful retail space uses the art of design to provide a clean, aesthetically pleasing and accessible storefront and property. But businesses…

Smaller Spaces, Bigger Tech and Optimized CX

The chatter of the store “being dead” is evolving from belief that the physical store is fading amid the shift to digital,…

Top 10 Trends Driving Retail Growth

There are a lot of people making a good living forecasting what’s going to happen in retail. Things like ecommerce will soon…

Three Ways Murals Paint the Way for Retailers to Transform the Consumer Experience

Great marketing has always been about creativity — cutting through the noise and connecting with consumers requires developing an advertising strategy that…