Iconic fashion designers Jason Wu, Rebecca Minkoff and Christian Siriano might seen an odd fit for a retailer that sells circular saws and plumbing supplies. But Lowe’s also features a wide range of home décor items, and that’s its connection with the designers and New York Fashion Week, which will take place Sept. 14-16.
Inspired by each designer’s definition of home, the collections will include lighting, patio furniture, flooring and building materials. Lowe’s will reveal the home décor “edits,” curated through the designers’ sensibilities, at midnight on Sept. 8. Items handpicked by Wu, Minkoff and Siriano will serve as the backdrop to their runway shows later that month, and all the items will be shoppable from Lowes.com.
“The intersection between home and style has never been more prevalent than it has this year, and partnering with some of the world’s most modern and visionary leaders of fashion to demonstrate how everyone can bring fashion ‘home’ is very exciting to us,” said Marisa Thalberg, Chief Brand and Marketing Officer at Lowe’s in a statement. “We hope that seeing how these designers express themselves and bring their ultimate runway visions to life through the world of products we sell every day at Lowe’s will be inspiring to people everywhere to feel they can do the same.”
Lowe’s will style and livestream each of the designers’ outdoor runway shows, and the retailer will join each designer in giving fashion greater purpose by participating in a community project that makes high-style design accessible to people and communities affected by COVID-19.
“My home has always been a great source of inspiration for me, especially now that it’s not just a place I live, but where I’ve worked to bring my Spring 2021 collection to life,” said Wu in a statement. “I have always believed that beautifully considered design should be accessible, and I’m excited to debut a curated collection with Lowe’s that offer a glimpse into what home means to me.”