Walmart has launched a new Roblox experience to get young consumers excited for the back-to-school season. Supercampus is a back-to-school adventure where users can participate in a series of challenges that allow them to collaborate and compete with their fellow players. The game is built around a series of popular brands and supplies including BIC Highlighters, Crayola Crayons and 3M’s Post-it Notes.
“Walmart has always aimed to create engaging experiences for our customers and members,” the company shared in a blog announcing the new digital adventure. “Now, we’re continuing to explore how to do that in the virtual worlds where they are spending more of their time.”
The experience also adheres to Roblox’s updated Community Standards for all ages to protect younger users from predatory behavior — something the gaming platform has come under fire for recently.
Walmart initially staked its claim in Roblox last year with the launch of Walmart Land and Walmart’s Universe of Play, two “isles” that offered players access to unique content and entertainment options in one virtual environment.