Digital Commerce

3 Ways Brands are Harnessing the Value of Marketplaces

Omnichannel is the new reality for brands and retailers of all sizes and product types. Results from Retail TouchPoints’ annual Omnichannel &…

American Eagle’s Suit Against Amazon Puts ‘Dupe Culture’ in the Spotlight

American Eagle has filed a lawsuit against Amazon, claiming the ecommerce giant has used and manipulated trademark branding for its Aerie and…

Pet Valu Brings Omnichannel Ambitions to Life with Tech Partnerships

Pet Valu is partnering with commercetools, Google Cloud and Deloitte to drive its digital commerce transformation. The Canadian specialty pet retailer implemented…

Investigating the Business Impact of Digital Accessibility

Approximately 15% of the world’s population — which equates to about 1 billion people — lives with disabilities, according to the World…

#RICE24 Solution Spotlight: Zoovu Helps Clean, Standardize and Optimize Product Data

To optimize brand and product discovery across all channels, brands have to optimize their product data. However, many merchants struggle to create,…

Rebag, Newegg Join Growing List of Retailers Launching Membership Programs

Membership programs are quickly becoming 2024’s hottest accessory, whether you’re a luxury resale platform or an electronics ecommerce site. Online marketplaces Rebag…

Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon experience on Roblox. Over…

Inside Liquid Death’s Killer Growth Playbook

For some, Liquid Death represents an exciting and inspiring example of a CPG brand rewriting the rules of brand marketing. For others,…

REI Spotlights Climate Neutral Certified Products Online

Customers can now easily sort and shop by Climate Neutral certified products thanks to a new feature on REI.com. To be considered Climate Neutral…

Walmart Heads Back to School by way of the Metaverse

Walmart has launched a new Roblox experience to get young consumers excited for the back-to-school season. Supercampus is a back-to-school adventure where…

Amazon Pay Adds BNPL Option for Prime Visa and Amazon Visa Cardholders

Prime Visa and Amazon Visa cardmembers can now make equal monthly payments for items they purchase on tens of thousands of participating…

How Coach, Mattel, PUMA and More Are Tackling 5 Critical Web3 Questions

After more than a year of hype (followed by hype fatigue), experts and practitioners are split on whether the metaverse and Web3…

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