Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that allows influencers and independent creators to seamlessly connect their social content to product revenue.
Just in time for peak holiday shopping, Target is joining Linktree Shops, the company’s social commerce marketplace, which already features 35+ brands including Nike, Fanatics and Savage x Fenty. Creators like Kelsey Kotzur and Soo Youn Lee use Linktree Shops to search and add products from various brands to their unique Linktree Shops, which they then organize into curated collections and create shoppable posts for Instagram and TikTok.
“The addition of Target opens up even more earning potential across a broader range of products and industries, from fashion and beauty to home goods and beyond,” a Linktree spokesperson said in a statement.
Target Amplifies Social Reach and Revenue Impact
The Linktree Shops partnership is a potentially profitable move for Target, which has a major presence on Meta platforms and TikTok. The retailer has a collective 8.4 million followers on Instagram via its @target and @targetstyle accounts — and that doesn’t count all the creator- and fan-led accounts tied to the brand. For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3 million followers on Instagram alone.
Linktree Shops makes it easier for these creator accounts to earn through affiliate marketing, and also enables their followers to easily browse and buy from their accounts — and even from individual posts, ultimately boosting revenue for brands and retailers.
Historically, while Linktree has been known by its 50+ million users as a link-sharing tool for Instagram and TikTok, the company has invested heavily in Linktree Shops as a way to tap into the growing “army of Get Ready With Me girlies,” VP of Partners and Business Development shared in a May 2024 interview with Retail Brew. At the time, the company shared that it saw 240 million commerce clicks monthly and had a 50% higher conversion rate than the ecommerce average.
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