Amplifying the Incremental Impact of Influencer Campaigns
For most, influencer marketing isn’t a nice-to-have, it’s a mandate. As shoppers search for product recommendations, influencers provide…
Executive Viewpoints April 7
Latest In: influencer marketing
How Brands are Boosting Sales with Video on Amazon
Livestream shopping has proven a tough nut to crack in the U.S. despite the format’s wild success in…
Features November 11
PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Are Influencers Losing Value or is Your Business Leaving Impact on the Table?
Spoiler alert: Many brands are not reaching their full impact when it comes to working with influencers. What…
Executive Viewpoints August 25
Listen Now: What $24 Billion in Prime Day Spending Tells Us About H2
Amazon Prime Day has become one of the biggest sales days of the year (and is fast becoming…
Features August 6
Target Taps into Creator-Led Commerce with Linktree Partnership
Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that…
News November 8
4 Rules for Maximizing Creator Investments from Top Influencer Your Rich BFF
Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s…
Features October 29
Foot Locker Ups its Influencer Game with New Creator Platform, Chicago Bulls Partnership
Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the…
News October 17
How E.l.f. Beauty and Tinder Matched Up for a Mutual Swipe-Right Partnership
Brand collaborations and limited-edition drops have become a potent commercial force for brands and retailers alike. Through strategic…
Features October 9Top Stories
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