influencer marketing

Aspire Debuts Dashboard to Improve Influencer Campaign Analysis

Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance. Historically, marketers have had…

How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a…

3 Post-Purchase Fails…and How to Fix Them

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement…

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms —…

Unraveling Threads: The Hot New Social Network or a Flash in the Pan?

Since its launch on July 5, Threads has taken the media world by storm. To say the reviews have been mixed would…

Q&A with Top Event Producer: Lessons from the Buzziest Media Activations

Crystal Anderson got her start in events during her time at Tough Mudder and went on to help produce some of the…

SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals

Since its inception in 2008, SHEIN has become one of the retail industry’s most remarkable growth stories, but it also has been…

How the Y2K Revival is Expanding True Religion’s Shopper Community

True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells attributes the brand’s heightened…

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many…

As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships

TikTok’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the social media platform is…