Latest In: influencer marketing

brand activations brand strategy customer engagement Featured influencer marketing Kristen D'Arcy Retail ThinkTank (2024) Retail ThinkTank: Featured in Shopper Marketing & CX (2024) Retail ThinkTank: Shopper Marketing & CX (2024) social media strategy Super Bowl marketing true religion
True Religion CMO Kristen D’Arcy is looking beyond superficial engagement and is focused on connecting with its community in context.

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily…

Features March 5
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Building Connected Commerce in the Age of Loneliness

In May 2023, the U.S. Surgeon General declared the country had entered a loneliness epidemic, which could prove…

Executive Viewpoints February 15
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Rapper Quavo and influencer India Love star in True Religion's first-ever holiday campaign.

Influencers Take Center Stage in True Religion’s First Holiday Campaign

Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts…

News October 26
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Aspire Debuts Dashboard to Improve Influencer Campaign Analysis

Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance.…

News September 14
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Henry Rose partnered with Constellation to reuse and repurpose content for different TikTok ad formats.

How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per…

Features August 30
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Merchants are revamping the post-purchase experience to focus on transparency and value for customers.

3 Post-Purchase Fails…and How to Fix Them  

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an…

Features August 15
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New findings on social commerce behaviors from Havas and Snap.

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on…

Features July 24
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Now that the hype has died down, many are questioning the long-term value of Threads, especially for brands and retailers.

Unraveling Threads: The Hot New Social Network or a Flash in the Pan?

Since its launch on July 5, Threads has taken the media world by storm. To say the reviews…

Features July 21
29Rooms a very good job And Just Like That Crystal Anderson design:retail design:retail Featured experiential retail Featured influencer marketing media activations museum of ice cream Retail Innovation Conference & Expo Retail ThinkTank (2023) Retail ThinkTank: Featured In Shopper Marketing & CX (2023) UnPrisoned
A very good job has worked with top shows on Hulu, HBO and Showtime to develop unique media activations and mailer experiences that immerse viewers into their favorite shows.

Q&A with Top Event Producer: Lessons from the Buzziest Media Activations

Crystal Anderson got her start in events during her time at Tough Mudder and went on to help…

Features May 31
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