SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals
Since its inception in 2008, SHEIN has become one of the retail industry’s most remarkable growth stories, but…
Features May 9
Latest In: influencer marketing
How the Y2K Revival is Expanding True Religion’s Shopper Community
True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells…
Features April 28
How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars
Online shopping has existed for 40 years or so now, depending on what starting point you use, and…
Features April 18
As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships
TikTok’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the…
News March 28
For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite
Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the…
Features March 9
TikTok Rolls Out New Advertising Features Aimed at SMBs, Creators
TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses…
News February 9
ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster
ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand…
News February 2
Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed
Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover…
News December 8
Kohl’s Leans into Pinterest Collab for the Holidays, Focuses on ‘Agile Content’
Kohl’s and Pinterest have developed a series of online experiences as part of their long-term collaboration, leveraging the…
News December 6Top Stories
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