How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)
Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the…
Features August 1
Latest In: influencer marketing
The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion
ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. Fifteen years…
Features July 22
Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted?
The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued…
Features July 22
The Evolution of Influence: How DTC Brands Can Win in the Age of Trust Commerce
The key to building a successful DTC brand all comes down to one word: Authenticity. Now more than…
Executive Viewpoints July 15
Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails
Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but…
Features July 7
3 Ways to Benefit from the Inevitable Social Commerce Boom
Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it…
Features July 6
Rakuten Advertising Enhances Influencer Management With Mavrck Partnership
Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings…
News June 30
Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic
Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat,…
News June 23
Why NFTs Will Change Brand and Influencer Marketing Forever
In the world of digital consumerism, non-fungible tokens or NFT technology is still a relatively new trend. Even…
Executive Viewpoints March 18Top Stories
Latest Podcasts
Latest Resources
