Skincare CEO Reveals 6 Keys To Influencer Marketing Success
Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers…
Features August 6
Latest In: influencer marketing
Capgemini Expert Busts 5 Common Influencer Marketing Myths
Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today,…
Features June 30
Redefining Influencer Marketing In The New Normal
Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry…
Executive Viewpoints June 23
Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions
Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open…
Features June 5
MeUndies Scales Up Influencer Marketing Campaigns With AI-Powered Matchmaking
Like many popular DTC brands, MeUndies has grown by delivering a feeling of authenticity within its messaging, expressing…
Features April 8
How To Make Retail Influencers More Accountable
Anyone who has watched one or both of the recent dueling Fyre Festival documentaries was undoubtedly struck by…
Executive Viewpoints April 30
The Rise Of The Nano-Influencer And Activating Word-Of-Mouth Marketing
What’s more influential, an A-list celebrity or the Millennial with a knack for social media? While influencers may…
Executive Viewpoints April 23The Four Best Ways To Grow Your Business As Told By A Social Media Influencer
By Rigel Cable, Astound Commerce Growing a small business in 2019 requires technological savvy. This includes social media,…
Executive Viewpoints February 8
Authenticity And Education Sway Shoppers More Than Social Media Influencers
Celebrity influencers are starting to lose their luster: shoppers are 2X as likely to order a product recommended…
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