Why Retailers Should Beware The Influencer’s Wrath
By Adam Blair, Executive Editor I don’t want to brag, but I have a friend who is an…
Executive Viewpoints December 27
Latest In: influencer marketing
NRF Big Show Preview: Editors’ Picks For Can’t Miss Sessions
Bigger than ever, the 2017 National Retail Federation (NRF) Annual Big Show will feature more than 300 speakers…
Features December 9
5 Ways To Maximize Influencer Marketing Impact
While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program…
Editor's Perspective November 29
Influencer Marketing With A CGC Twist
In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness…
Executive Viewpoints September 12
Influencer Marketing Propels Fast Launch Of Birchbox Cosmetics Brand
Influencer marketing has been a core part of the Birchbox business strategy since the beauty subscription service launched…
Features August 18
Gaiam Yoga Doubles Conversions By Showcasing UGC
Social media channels such as Twitter and Instagram have practically turned into forums for consumers to engage with…
Features August 5Shop Direct Uses Social Proof To Increase Conversions 2.7%
Data-driven ad and marketing platform Jivox has partnered with Taggstar to provide its e-Commerce customers with more personalized…
News February 8
Use Influencer Marketing To Connect Your Brand With Shoppers
Is there a marketing tactic that generates more sales than traditional paid advertising? Yes! Influencer marketing may be…
News January 22
Collective Bias Provides Social Report To Help Fuel Influencer Initiatives
Retailers are leveraging a variety of social networks to educate and engage with their target customers. However, some…
News September 28Top Stories
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