Can Influencers Wield Too Much Power?
As an industry anticipated to reach up to $10 billion by 2020 in the U.S., influencer marketing is…
Executive Viewpoints July 25
Latest In: influencer marketing
Macy’s Taps Staff For Their Influencer Clout
Macy’s is turning its store associates and personal stylists into social media brand ambassadors, allowing the retailer to exert…
News June 1
Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features
In September 2017, super influencer Arielle Charnas of Something Navy was said to rack up more than $1…
Features April 19
Implementing Influencer Marketing With Offline Retail Networks
As 2018 has taken off and goes into full swing, the influencer marketing space is continuing to accelerate…
Executive Viewpoints March 5
RevCascade Launches Souler Influencer Commerce Platform
RevCascade has unveiled Souler, a commerce platform enabling influencers to sell products to their followers through a dedicated…
News March 1
Key Trends From The 2017 Holiday Shopping Season
The 2017 holiday shopping season was record-breaking. Black Friday sales alone totaled $5 billion — with customers spending…
Executive Viewpoints January 29Will Influencer Marketing Be Crippled By Disclosure Rules?
The Federal Trade Commission (FTC) wants to make sure consumers are aware of any commercial connections between brands…
Executive Viewpoints April 26
Why Retailers Should Beware The Influencer’s Wrath
I don’t want to brag, but I have a friend who is an “influencer.” She is a powerful…
Editor's Perspective January 19
Storyselling Marries Content And Commerce To Build Long-Term Loyalty
Many brands are embracing the convergence of content and commerce known as “storyselling” — even though metrics around…
Features January 17Top Stories
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