Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
If you spend any time at all on social media it’s hard to escape influencers, and there’s a…
Features March 15
Latest In: influencer marketing
Alibaba Uses Winter Olympics to Demonstrate Potential of Virtual Influencers
Meet Dong Dong – she’s become a familiar face on Alibaba’s Taobao Live platform during the 2022 Winter…
News February 15
The Age of ‘Pixel x Frame’: Social Experiential Design
Experience design is entering a new era — with new players involved. Welcome to the age of social…
Executive Viewpoints December 14
Brand Building in the Age of Values-Driven Retail: 5 Secrets from DTC Leaders
Myriad studies have pointed to the rise of “conscious consumers” or “values-driven consumers.” But as the market of sustainable, ethical…
Features October 29
5 Tips for Maximizing Influencer Marketing’s Impact
A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving…
Features September 2
Fair Influencer Pricing? How Brands Can Calculate Their Influencer Campaign Budget
In just three years, HiSmile, a teeth-whitening brand from Australia, grew a $20,000 investment into $40 million in…
Executive Viewpoints August 2
5 Trends Driving the Future of Ecommerce Innovation
Retail experts and practitioners gathered virtually to discuss the most pressing issues in e-retail today.
Features June 3
3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved…
Features March 9
#RetailReset Reveals 6 Realities Driving Post-Pandemic Commerce
Over the summer, Retail TouchPoints sought to provide some clarity despite the chaos surrounding the coronavirus pandemic. For…
Features August 20Top Stories
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