NFTS are Just One Way Meta Wants to Help Creators Make More Money
In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach…
News November 16
Latest In: influencer marketing
Nurturing Influencers: How Adore Me, Walmart and Express Support Creators
The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue,…
Features November 8
Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers
“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact,…
Features November 1
Walmart Aims to ‘Democratize’ Social Commerce with New Creator Platform
Walmart has launched a new platform to help creators develop and monetize shoppable social content featuring its products.…
News October 18
Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands
Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering…
News October 4
How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming
[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out…
Features September 14
Survey: 87% of Consumers Doubt Influencers Use Products They Promote
The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in…
Features September 1
Shopify Debuts Creator Marketplace to Connect Influencers with Merchants
Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and…
News August 17
Wish Launches Marketing Blitz to Reintroduce Itself to Consumers
Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership…
News August 15Top Stories
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