creator economy

Target Taps into Creator-Led Commerce with Linktree Partnership

Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that allows influencers and independent…

How Virtual Influencers and AI are Transforming the Creator Economy

The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to grow 22.5% annually until…

Pinterest and Primal Kitchen Tap Cooking Creators for Summer Pop-Ups

After hosting successful pop-up shops with apparel brands like Abercrombie and Anthropologie, Pinterest is digging into the culinary world by partnering with…

How Xcel Brands’ CEO is Trying to Solve Social Commerce

There’s no shortage of companies trying to crack the code of social commerce in the U.S. — from the biggest social media…

Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop…

Nurturing Influencers: How Adore Me, Walmart and Express Support Creators

The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue, especially as new solutions…

Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers

“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact, authenticity is now critical…

YouTube Teams with Shopify to Offer In-Platform Shopping

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a new Shopping section on…

3 Ways to Benefit from the Inevitable Social Commerce Boom

Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it is gaining traction nationwide….

Shutterfly Acquires Spoonflower for $225M, Doubles Down on Home Décor Growth

The home décor market saw significant growth in 2020 as consumers rushed to outfit their homes for remote working and learning. Although…

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