Social Commerce

How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming

[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out this recent feature] When…

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that has found the secret…

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing. To capitalize on this…

5 Must-Know Predictions for Holiday 2022

Many households may be heading back to school, but the holiday season is on the minds of many retail executives. That’s why…

The New 40 Under 40: Retail Leaders Driving Industry Progress

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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha —…

NYFTLab Empowers Women-Led Commerce Technology With Support of Major Retailers

By the close of its ninth edition in June, the New York Fashion Tech Lab (NYFTLab) and its largest-ever group of partner…

6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

Since its inception in 2014, Parachute has aimed to provide comfortable, high-quality home products at an affordable price point. Accelerated by the…

Going Global and Acting Local in the Ecommerce Era

“Go global, act local.” It’s a phrase commonly used among executive leadership teams wanting to strike the perfect balance between personalized experiences…

New Ulta VC Fund Will Invest $20M in Emerging Retail Tech

Ulta Beauty has formally launched its venture capital fund Prisma Ventures, which will invest $20 million in emerging technology startups that seek…

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). Now, the…

David’s Bridal Marries Content and Commerce on TikTok

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok, created in partnership with…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.