Social Commerce

Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers

“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact, authenticity is now critical…

Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

For shoppers, paying for the items they want is a necessary evil at best and a complicated chore at worst (especially online)….

Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Klarna is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million…

Walmart Aims to ‘Democratize’ Social Commerce with New Creator Platform

Walmart has launched a new platform to help creators develop and monetize shoppable social content featuring its products. The Walmart Creator portal…

TikTok Doubles Down on Community, Creators with New Platform Updates

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just…

#RSP22: Everything You Need to Know About Holiday 2022

Among its multiple impacts, COVID-19 accelerated an elongation of the holiday shopping season that was already underway. Rather than being limited to…

Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands

Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering its “discovery ecosystem” in…

Naver Acquires Poshmark for $1.2 Billion

Korean internet company Naver Corp. will acquire Poshmark for approximately $1.2 billion, or $17.90 per share. The price represents a 15% premium…

FT: TikTok Planning to Launch North American Live Shopping Platform

TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two people familiar with the…

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that…

Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Brick-and-mortar retailers have historically built deep relationships with customers locally, on a one-to-one basis. Though they’ve seen success, relationships built solely on…

Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

With China set to become the world’s largest luxury market by 2025, Alibaba is intent on building out the immersive digital experience…

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