SaaS ecommerce platform BigCommerce has teamed up with Snap, Inc. to allow its merchants to directly integrate their online store with Snapchat in order to easily sync product catalogs and create ad campaigns on the popular social platform.
“Shopping on Snapchat is all about having fun with and sharing with your real friends, which Snapchatters say are 4X more influential than celebrities or influencers on their purchasing decisions,” said Sid Malhotra, Senior Director of Small and Mid-Sized Businesses at Snap, Inc. in a statement. “As Snapchat reaches over 75% of Gen Z and millennials in over 20 countries, this partnership with BigCommerce will help merchants of all sizes easily drive traffic and purchases from that valuable audience. With just a few clicks, merchants will now be able to sync their product catalogs to Snapchat, run ads and get help from a Snapchat specialist. We ultimately believe this will lend a helping hand to merchants during the most important shopping season.”
The Snapchat for BigCommerce integration will also allow merchants to optimize their ad campaigns and events with Snap Pixel in order to track conversions and measure results, as well as use Pixel Custom Audiences to build retargeted campaigns to reach Snapchatters that have already browsed their website.
Snap joins the BigCommerce ecosystem of direct integration partners, which also includes Amazon, Facebook, Google and TikTok. Snapchat for BigCommerce is currently only available in the U.S. but will expand to additional markets into 2023.
“Giving merchants access to Snapchat’s unique audience of 363 million daily active users opens up incredible opportunities for them to tap into a younger generation of influencers that master impacting a consumer’s purchasing decision,” said Sharon Gee, VP of Revenue Growth and General Manager of Omnichannel at BigCommerce in a statement. “This partnership provides unique benefits to our ecosystem of Omnichannel Certified Partners for merchants on any ecommerce platform via Feedonomics to drive return ad on spend and improve performance on hundreds of growth channels.”