The fresh and frozen pet food category is expected to grow 3X to 4X in the next four years, reaching up to $6 billion, according to Nielson IQ. Available exclusively on Petco.com, Freshpet Custom Meals are crafted by veterinary nutritionists using natural chicken, beef, salmon or eggs, real fruits and vegetables and never any powdered meat meals or preservatives. Each meal is steam-cooked to retain its nutrients and is kept refrigerated until it reaches owners’ homes.
“This exclusive, customized, home-delivered product is a breakthrough in the way pet parents can provide their pets with the very best nutrition,” said Amy College, Chief Merchandising Officer at Petco in a statement. “We’re thrilled to partner with Freshpet, the leader in fresh pet food, to bring Freshpet Custom Meals to life through our differentiated, seamless omnichannel ecosystem, as part of our ongoing commitment to pets’ high-quality nutrition and complete health and wellness.”
After completing a short questionnaire on their dog’s attributes, sensitivities and health goals, owners will receive a personalized meal plan with feeding guidelines based on breed, age, body type, activity level and more. Owners can then select their preferred delivery window for the food to be sent via Petco’s delivery services.
The new service has launched regionally across 15 states, including California, Texas, Florida and New York, and will be available nationally later this year. Meal plans start at $3 per day.
“As shoppers seek healthier, real food for their pets, they’re also looking for solutions that provide added convenience,” said Scott Morris, Co-founder and President of Freshpet in a statement. “Our partnership with Petco allows us to deliver on both, creating customized healthy meal plans delivered to consumers’ doorsteps.”